Meet Luisa

Champion of female entrepreneurs scaling with purpose

Where it all began

I grew up in an environment where achievement equaled worth. Those early lessons taught me the importance of trusting myself and valuing progress over perfection.

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My Education & Experience

Scenic view of a red-brick church tower with cross, surrounded by trees, with the Rocky Mountains and flatirons in the background under a blue sky.

I attended Regis University and have obtained dual executive and embodiment coaching certifications. Working with mentors like Steve Hardison, Rich Litvin, Michael Neill, and shaman LánéSaán Moonwalker set the foundation for my transformative approach.

Professional credibility and mission

With over 15 years in Fortune 200 and 500 companies, I now empower female entrepreneurs to scale revenue without burnout. Through HERlocity and my signature program, EXPAND, I provide a trusted roadmap to profit joyfully with purpose.

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Living the
empowered life

My semi-nomadic lifestyle fuels my creativity and passions. I split my time between Florida, Denver, and Arizona with my husband, Townsend, and my bearded dragon, Xena. One brave step at a time, I have created a vibrant life of adventure, family, and authenticity.

Luisa Molano sitting inside an empty airport shuttle train, leaning on a pink suitcase while holding a green drink and smiling. She is wearing a black "QUEEN" beanie, glasses, a gray sweater, beige pants, and black boots.

Luisa’s Expert Bio

Luisa Fernanda Molano is a respected executive coach, speaker, and award-winning author. She is the founder of HERlocity, the global network that exists to support female entrepreneurs to build businesses from alignment, not adrenaline.

With over 15 years of experience across Fortune 200 and 500 companies, she’s guided founders, entrepreneurs, and purpose-driven leaders around the globe. Luisa brings an impressive level of depth and breadth to her work. She’s shared her insights on stages like Entrepreneurs Organization, Innosphere Ventures, and non-profit spaces like the La Habra City School District and UncommonFuture.

Luisa's academic journey includes attending Regis University and obtaining dual executive and embodiment coaching certifications. She studied under figures like Steve Hardison, Rich Litvin, and shaman LánéSaán Moonwalker.

Despite nearly two decades in the corporate world, Luisa yearned to have a deeper sense of fulfillment. Recognizing the call for something greater, she took the brave leap into entrepreneurship and now leads HERlocity, a global network that combines purpose, strategy, execution, and personal growth for female entrepreneurs worldwide.

Through her 1:1 work with clients and her signature program, EXPAND, Luisa supports female entrepreneurs who want to build the inner and outer systems that fuel scale and success - without burnout, self-sacrifice, or selling out.

As a speaker and podcast guest, Luisa fearlessly discusses the importance of Unfuc*withability in Leadership and Beyond, the Art of Holistic Entrepreneurship, and How Enhancement Fixation Kills Productivity and Joy.

Luisa has served as a Colorado Governor’s Fellow and has held board positions in the public and private sectors. Her company offers an ongoing full-year coaching scholarship to emerging Latina talent.

As part of her commitment to female empowerment, Luisa co-authored a children's book with her nine-year-old niece titled, “I Believe In Me: How Little Ideas Become Big Dreams.” In 2024, it won the Gold Moonbeam Children’s Book Award.

Luisa’s semi-nomadic life involves dividing her time between Florida, Denver, and Arizona, where she shares adventures with her husband, Townsend.

For Luisa, entrepreneurship is the ultimate expression of freedom and purpose. She is committed to supporting female entrepreneurs to see that they do not have to choose between success and well-being.